Pied Beauty

The poem opens with an offering: â€Å"Glory be to God for dappled things. † In the next five lines, Hopkins elaborates with examples of what things he means to include under this rubric of â€Å"dappled. † He includes the mottled white and blue colors of the sky, the â€Å"brinded† (brindled or streaked) hide of a cow, and the patches of contrasting color on a trout. The chestnuts offer a slightly more complex image: When they fall they open to reveal the meaty interior normally concealed by the hard shell; they are compared to the coals in a fire, black on the outside and glowing within.The wings of finches are multicolored, as is a patchwork of farmland in which sections look different according to whether they are planted and green, fallow, or freshly plowed. The final example is of the â€Å"trades† and activities of man, with their rich diversity of materials and equipment. Fresh-firecoal chestnut-falls; finches' wings; And here come two more hyphena ted words, along with two more examples of â€Å"dappled things. † The first example is â€Å"Fresh-firecoal chestnut-falls. † This is probably the trickiest image in the poem, partly because we're not nearly as familiar with chestnuts as 19th-century English people would have been. Chestnut-falls† is not too hard to imagine. It refers to chestnuts that have fallen off the chestnut tree. This hyphenated word points to the specific chestnuts that have fallen from the tree. But â€Å"Fresh-firecoal† requires some background on nuts, a field we at Shmoop like to call nut-ology. When they are on a tree, chestnuts are covered by a spiky, light-green covering, but the nuts themselves are reddish-brown. When the nuts fall, they are â€Å"fresh† from the tree. Because of the contrast of red nuts with their outer covering, they look like the burning of coals inside a fire.To add another layer to this chestnut conundrum, people also like to cook these delecta ble nuts over fire. When the nuts get hot, they open up to reveal their â€Å"meat,† inside. These opened chestnuts also look like embers. We're almost certain you now know more than you ever wanted to about chestnuts. Fortunately, the second example of a â€Å"dappled thing† in this line is much easier. Finches are small birds with streaks and spots. The speaker focuses only on the finches' wings – a sign of his great attention to detail.

Advantages and Disadvantages of Being the Only Child Essay

What are the pros and cons of being the only child? There are some options in this subject. Some children feel well withouth siblings but others dream about a brother or a sister. One of the main advantages of being the only child is that your parents pay attention only to you. You are the most important person in their lives. Parents do everything for you. For example, if you want a new toy or some clothes they go to a shop and just buy it for you. Moreover, you have everything for yourself. You do not have to share the room, the computer and any other things. What is more you get more presents or more money. In addition to that, there is no person to quarrel with. You are alone and no one can take your things and do something wrong with them. No one disturbs you. You are a family ‘pet’ and you get all parential love. On the other hand there are also some disadvantages. First of all, the only children are very spoiled and selfish. They are used to thinking that they are the most important people so they must have everything only for themselves. When something is not going according to the way they planned it, they get angry. But it is not all. Being the only child means that parents put preassure on you. You have to still prove that you are the best. You have to het a A for every classroom test otherwise your parents will be disappointed with you. Last but not least, the only child may sometimes feel lonely. Other children can go out with siblings – for example to a disco, to friends or even to school. The only child must go solitary or with friends, although it is not the same. They have nobody who can borrow them some clothes or other things. To sum up, being the only child has many advantages but also a lot of disadvantages. Being such a child can be good, although in my opinion these people feel lonely and sad. Personally, I do not want to be the only child.

Speech Assignment Example | Topics and Well Written Essays - 500 words

Speech - Assignment Example The Rainbow Coalition was making efforts to have all ethnic groups be represented in the government, and so Jesse Jackson was asking the people present to put aside their prejudices and stereotypes. Yet, before he calls them to that duty, he tells them that they are not perfect people. More than likely, the effect of that sentence was to make the people feel that they could not accomplish the goal even if they tried. Such imperfect people could not likely accomplish a task so great. When an individual is in a situation where their prior prejudices come to the forefront, they are more likely to remember those words and believe that they are not capable of putting aside those feelings. 2) Amplification: â€Å"There is the call of conscience, redemption, expansion, healing, and unity† (Jackson). The effect of amplification is a powerful one. By listing the goals each individual was being called to reach, Jesse Jackson created a step-by-step program that every listener was likely to feel they could follow. First, they must be conscious of the effects of their prejudices. Once they are conscious, they should then be able to redeem themselves through rectifying their mistakes and changing their ways. Next, they can expand their new outlook to those in their family and their circle of friends. They can act as a positive influence on all within their social spheres.

Working for Community Gains Leader Recognition Essay

Working for Community Gains Leader Recognition - Essay Example This is the concern of many fire chiefs throughout the country and one that was shared with community leader Whitney Laning more than a year ago. Unlike many, though, Laning took action, learning what kind of help firefighters needed to provide the community with greater safety and moving forward to organize this support. For the past year, Laning has worked tirelessly to bring together the Rowlett Citizen Corps Council (RCCC), a nonprofit group dedicated to finding funding for the CERT program and equipment, and the Community Emergency Response Team (CERT) in the city. He was working to make the community a safer place for both citizens and emergency respondents, but his efforts were recently recognized in a big way. Laning was named one of the Five Outstanding Young Texans at a special black tie ceremony held in the state capital. â€Å"It was very rewarding and humbling to be in such company with these great folks that are doing such tremendous things around the country,† Laning said. Past recipients included George H.W. Bush in 1956 and Henry Cisneros in 1976. The primary program is the CERT program. This organization functions during normal emergency situations by providing canteen services to the firefighters – giving them cool drinks, food to help them keep up their strength and a cool place to rest when fighting a long-term fire. However, those trained in the CERT program are also able to jump in and lend a hand when required at times when emergency personnel is overwhelmed. â€Å"If we had a large scale disaster like a tornado come through here, it could be 24-72 hours before we received any kind of state of federal assistance. That’s where these citizens will be able to make a real difference,† said Fire Chief Larry Wright. As part of CERT, citizens are trained in first aid, damage assessment, evacuation procedures and even some light search and rescue. Laning’s leadership in these  programs has been instrumental in obtaining the multiple awards and recognitions each program has received to date, according to Greg and Lisa Peoples, the Junior Chamber of Commerce members who nominated Laning for the award.  Ã‚  

Response paper Essay Example | Topics and Well Written Essays - 500 words - 25

Response paper - Essay Example The readings highlight various plights that citizens in war-torn regions go through and the various freedoms denied by their governments for failing to uphold human right concerns. The readings are is important in understanding and emphasizing the need for other developing nations to step up and calm the situation. One can agree with the deliberations and conclusion drawn by the then US president Bush that the killing was, in fact, a massacre in one of the readings. The case of various human rights violations is not knew in the public domain. The cases are largely due to government negligence or failure to effectively use the information gathered by intelligence. Through analysis, the recent terrorism killings in Kenya amplify these concerns. In my view very human been irrespective of race, ethnic, religious or political affiliation deserves the right to be protected by the government and live in a secure nation. Although the readings have to deal much with the plight in many develop ing nations, they are not spared either when it comes to such concerns. There have been many incidences that the citizens particularly in Europe have laid blame on government security agencies for various extradition killing. Thus, the readings offer more knowledge human rights concern across the globe. Nonetheless, one can argue that the human rights and protection has improved in recent past. As exemplified in the readings, various aspects such globalization has been a big contributor to this significant transformation in human rights protection (Howard-Hassmann, 56). Thorough critical analysis, globalization has opened the world today and coupled with enhanced technology, the world is more aware of the concerns of citizens around them. It’s been a common knowledge that globalization avail additional opportunities not just for states and societies, likewise for the entire international order (Andrew Hurrell, 297).

Module 12 Essay Example | Topics and Well Written Essays - 500 words - 2

Module 12 - Essay Example Our friendship therefore was weakened and others emerged. Nevertheless, high school was totally a new environment. New friends came up and I had t make hook ups with new friends. All those we could share the same classes, same units and dorms became my intimate friends. Specifically, my closest friends were my classmates whom we shared cubes and classes. As the days passed by, and approached choice of future careers, friends changed as well. Those whom we shared common ideas before had unique careers hence different units pursue. Hence I found new friends too. When we finished high school, we got different grades, and we joined different universities and colleges to pursue different careers. Everybody went on his way to pursue his/her career. This weakened further the friendship and other new friends sprout up. From my middle school till now, friends have changed. My first friends and my current friends are totally different. From the dynamics of friendship, it is evident that friendship change very often and it is rare to get a long lasting friend whom you start from pre-school to university. Friends are subject to choice of careers in life and line of profession. Those whom you share things in common become your closest friends and those whom you have nothing much to share are distant automatically. Maintaining alive friendship is not easy. It is volatile and more often it has rewards and punishments. Indeed to appreciate somebody’s strengths and weaknesses calls for sacrifice. In essence, people have different personalities and to accept them to influence your life is challenging. According to social exchange theory, friendship is driven by decisions. Both parties are responsible for one another and entirely depend on each other. However, costs and rewards associate with decisions made. Usually, I dedicate my precious time to my friends. This time we could use to chat and implement constructive ideas

Chapter 9 Discussion Essay Example | Topics and Well Written Essays - 500 words

Chapter 9 Discussion - Essay Example Moral decisions are always required to cater to moral skepticism that haunts all of us in our modern life and moral ideals are virtues that can help us overcome the universal dilemma of right and wrong. However, the issues of right and wrong may not always hold true in different situations. Nevertheless, the moral ideals of honesty, justice and courage are the trinity that can help moral decision-making even when the end or means seem clouded with thoughts of right and wrong. Say for instance, whatever be the situation a person having courage to face the truth can be honest to himself or herself about the true thoughts that are there in his or her mind or he/she can face the truth about the situation honestly with the courage to face it all. Justice can objectively help the person to come to a fair decision where the sense of honesty will always help the person to take the side of truth and not give in to any temptations that are wrong or whatever stands to be wrong in a certain situ ation. The main aim is not to get blinded by passion or personal vengeance or subjective beliefs. Whatever be the situation an honest person will always know what is right or wrong – to support the right side requires the moral ideal of courage and to take a step towards the right decision making takes more than courage – it takes the sense of Justice and impartial and objective decision-making to see the truth and justify it. Without a sense of Justice, which helps to evaluate situation, its merits and demerits, one can fall prey to rash decision-making or one can take up arms against a situation through the sheer impulse of courage, once they know that they are right. However, honesty alone cannot help in objective decision-making that also requires prudence and steeling the will to face the truth, as it may not always be pleasant. Justice is the cornerstone of law and it always imbues in us a kind

Why might democracies be more peaceful in their relations with each Essay

Why might democracies be more peaceful in their relations with each other than with states that are not democracies - Essay Example The democratic government is chose by the people. The democracy in a state or a country works for the people. This fundamental of democracy had continued initially from the era of Roman Empire up to now. The autocracies even led to wars in the ancient times also. The principle of autocracy had been discontinued from that time only. The people at that time elected their own representatives for their benefits. The individualism had significant role from the past up to now. The rulers in the past followed the individualism but in today's era there is democracy in all the parts of the country. Thus there were huge amount of wars which were causing destruction only. In today's era, the democracy has changes the trend towards political and economic liberalization over the past century. The dynamic relations all over the world are quite important for the countries today. The democracy has enabled the different countries to make peaceful relations with each other. The democratically formed rules have enforced the government to work accordingly, thus making worthy relations with other countries. Thus the countries having democracies are maintaining themselves for development of their own as well as of the world. The countries which had not been a democracy today are deferring immensely in development and are threatening other countries. Thus they are not maintaining the peaceful relations. Iran, whose Supreme Leader is a religious figure unfettered by popular elections, and threatens to develop nuclear weapons and potentially wants to dominate the Middle East. The relative lack of attention to variation in the international behavior of non-democratic states represents a startling omission. There are many other countries also which are only having the one party rule like the China and others, but are really maintaining the excellent coalition with other countries. The countries which are not having democracy are having either one party rule or either the dictatorship like the recent one in Afghanistan by the Taliban. Thus these countries never had been on the road of development, relations with other countries, but instead they threatened other countries for wars. The plane attack on plane America on 9th September, 2001by the militants was result of that only. Thus the individualism is neither better for a country nor for the world. So the countries must have a democratic form of government. From the example of Syria it had been clear that democracy is quite important. If the democracy will not exist in a particular country, then it will be under a single person or party, thus these countries are responsible for the wars as conceded from the past also. These countries will cause a threat to other countries and there will be a war like the dictatorship in the past in the Germany, the Italy, and the Japan was responsible for

Factors That Have Led to An Increase in The Importance of Logistics as Research Paper

Factors That Have Led to An Increase in The Importance of Logistics as A Field of Study - Research Paper Example Strong links to the market (the customer) is the basis of corporate power. Since customer service drives the supply chain, professionals in logistics are best placed to implement value chain integration that yields customer satisfaction. The industries create future advantages based on the integration of logistics and international supply chains. Key words: Global economy, customer satisfaction, value, supply chain, diversity, technology, professionals. Factors that have led to an increase in the importance of logistics as a field of study Logistics refers to the process of scheduling, applying and controlling the effective, efficient storage and flow of services, goods and relevant information from origin to consumption. The management of the logistics process aims at meeting the users’ requirements. In a business sense, logistics is a critical aspect because it must support procurement, warehousing, inventory, distribution, human resources, financial, customer support and di stribution operations (Rodrigue, Comtois & Slack, 2006). Such operations are covered in the perspective of outbound, inbound, external and internal movements of materials and personnel. For materials, there is the additional aspect of return for environmental purposes. Apart from the physical items and personnel, logistics management also involves abstract items like information, time and energy, where the minimized use of capital is a universal concern (World Bank, 2010). This paper will discuss factors that have led to an increase in the importance of logistics as a field of study. The role played by logistics and supply chain management in a country’s economy makes the study of logistics critical towards increasing the country’s competitiveness in business. Because of the business objective of ensuring the correct items are available at the right time, place and quantity, logistics is inextricably linked to supply chains (Kahn & Kobayashi, 2007). It has become incre asingly important to study logistics and supply chain management because of the direct link to an economy’s revenues and cost structure as well as the competitiveness of producers in terms of quality of products and delivery times. Further, logistics affect the producers’ responsiveness to the requirements of consumers, which makes it important to understand how the growth in freight flow affects the current changes in local, regional and global economic systems (Waters, 2003). An understanding of logistics enables supply chain logisticians to associate optimum logistics performance with export diversification, trade expansion, economic growth and the capacity to draw direct foreign investments. This is because the competitiveness of an economy depends on how the logistics and supply chain perform (Hossein, 2010). When these factors are balanced, the value added to an economy by logistics exceeds the total costs. The growing complexity of supplying materials to busines ses as well as distributing products in a globalized supply chain also gives importance to the study of logistics (Christopher, 2010).

Human Resource Essay Example for Free

Human Resource Essay 1. One of the major components of any business is people. The management of people or human resource forms an integral part of any manager’s duty. This makes human resource management an important subject in today’s business scenario. Human resource management refers to the optimum utilization of manpower keeping in mind the focus of the concerned organization. Human resource management focuses on better productivity and in turn, higher profits through better utilization and management of people. As the name suggests, Globalization refers to the free and easy movement of goods, raw material, services, capital, ideas and information across the globe, from one country to another. Every other important aspects of an organization like capital, information, new and better ideas can be copied from one country to another, except the people which forms the most crucial part of any organization. The workforce of an organization keeps it competitive in a global market and attracts foreign investors. The workforce constitutes the skilled and knowledgeable aspect of an organization. Efficient and skilled workers are recruited by foreign investors. This way they gain experience and learn better. Thus it forms a cycle. Today, technology has changed the day to day living in every aspect. Every economy is dependent on technology for knowledge.   Information and better ideas is the key to every successful company.   Technology makes this available at a speed faster than light. Technology has helped every organization in cutting down their cost in terms of people. Today, it’s a world where smart working is preferred over hard work and technology has made it possible. E-commerce has influenced has influenced human resource management in many ways. It has helped to replace man power in various aspects. It can be seen that organizations with better productive capacity are abl e to generate better goods and services even if their inputs are small. 2. Today, organizations have become more competitive and dynamic with increasing complexities. Therefore, managers are of the opinion that manpower management has gained more importance than ever. The most important component of any organization is the people. It can be said that the old approaches of human resource management are no more the answers to the ever-changing economic and social environment. In modern times, experiment with policies to meet the dynamic need is considered healthy and is encouraged.   Management practices and experiments will experience a great change in the coming decade. Employment security will have to be provided. Keeping in mind the increasing complexities, selective and specialized hiring has to be done. Candidates should be selected from a huge pool of applicants. This would provide flexibility to the organization during selection and better opportunities to the candidates. Hierarchy has to be reduced as much as possible and decentralization has to be implemented. This would make workers feel more independent and responsible towards the work allocated to them. They would feel accountable for the outcome of the task. The difference in status amongst the employees will have to be reduced. This would help employees work like a team. Extensive training to workers should become the key element of every organization. Specialized training would be of utmost importance to survive in the coming days. The organizations will have to work in a more transparent manner where information has to be shared with all the employees. This would enhance the trust among workers. All workers should be encouraged to express their ideas and take active part in the controlling and planning phases. Thus, it can be seen that major changes will have to take place in manage ment styles and practices in the coming decade to survive in the completive market. 3. As the name suggests, the key elements of the LAMP model are Logic, Analytics, Measures and Process. These components that are responsible for the various strategic changes and overall effectiveness of the organization and each one play a very crucial role. Logic is an indispensable part of the system. It bridges the gap between numbers and the result or outcomes. It helps people outside the HR system to understand the numbers better. ‘Right Logic’ forms an important connecting link between data and the desired outcome. After combining logic and numbers together, the next step is Analytics. Some of the analytical strategies are statistics, research models and research designs. Wrong analytics can result into faulty results. Sound systems of analytics determine the flow of the arrow. Measures or data is the most popular component in the HR industry. Data collection forms the basis of any kind of assessment in HR. Without appropriate data, logic or analytics components do not hold any value. Mangers filter the required data from a huge variety of data and material. There are various techniques involved like sampling, probability, etc. The final step in the LAMP framework is the Process. It converts logic and analysis achieved through data into action. Managers are directed by process. Data and logic creates the basis of analysis. During analysis, various social and economic issues unfold. All these issues should be considered during process. Hence process can be regarded as the outcome of the LAMP model. To summarize, it can be said be said that the LAMP framework stresses on the significance of data. Raw data or matter does not hold any value. The key point in HR is to use data in a more effective and strategic manner. The LAMP system has proved to be very beneficial in this aspect. 4. High performance work practices generate higher productivity and it is seen that firms that use more of high performance work practices generate higher profits than those who don’t. Employees have more say in the control of the business. Managers are considerate about the professional growth of the employees. Thus, it can be seen that high performance work practices can boost profits to a large extent. However it is seen that many firms do not apply it. The reason could be varied. The size of the firm would greatly influence the decision, as a small size business may not be able to apply the work life programs. The cost of high performance work practices can generally be covered by bigger organizations so it is easier for them to implement it, while smaller organizations may not be able to take care of the pay-offs. Also Organizations who are more concerned about HR practices would also most likely apply the concept. The feeling of empowerment may create stress among employ ees and they may find it difficult to strike a balance between their personal and professional life. Power wars may also be created. So it might become difficult for employees to handle the pressure. This might have a negative influence on the employees. it is also noticed that the effect are most prominent when they are incorporated within the system. To establish the above stated fact, two cases were studied; one on organization culture and the other on the survival of an organization after their initial public issue, and it was seen that the work practices held relevance in both. It is also essential that the practices are not just measured but the analysis should help control and reduce the cost. Also it is necessary to understand that facts, figures and assumptions do not hold true for all organizations. So it is essential to strategically analyze the work practices and understand if it can be applied to the business. Also to successfully apply the strategies thorough research on cost benefits and performance measures is crucial, as there should be no doubt while adopting such practices. The facts and figures should also be correlated to the dynamics of the business and the culture before implementing the programs. many smaller or newer companies may that’s why still take a while to adopt these practices, in spite of evidence of increased productivity.

The Ancient Indian Educational System Education Essay

The Ancient Indian Educational System Education Essay Ancient Indian educational system focused on building a disciplined and values-based culture. Human values such as trust, respect, honesty, dignity, and courtesy are the building blocks of any free, advanced society. The convocation addresses from ancient time throws significant light on the qualities required to be developed in the students which are not very different from the qualities that modern educational systems are trying to impart. Discipline like character is an essential quality for personal as well as social life. It consists in obedience to laws, rules and decisions. In this regard we must admit that ancient Indian system of education played a major role in making students realize their duties and responsibilities and emphasized on the necessity of discipline for an orderly social life. Character and discipline cannot be imparted to an individual by preaching or through speeches. While students can be imparted with the knowledge of what is moral and what is immoral, what is discipline and what is indiscipline, what is character and what is characterless, they can be made to act in conformity with the required standard of behaviour, only through personalexample. These qualities are acquired by emulation in addition to education. 3. The modern school education system in India comprising primary, middle and secondary levels vary considerably across the states since education is primarily the responsibility of the state governments. Most states follow five years of primary, three years of middle and two years each of secondary and higher secondary levels shown in appendix Q. In the public schools, the lessons are taught mostly in regional languages and English is learned as second language while private schools use English to teach most of the subjects. The system of higher education is however more or less uniform across the country and taught mostly in English. The first level degrees in non-technical subjects usually require about three years while the technical degree courses span over four years. 4. Indian Constitution directs the State to provide free and compulsory education for all children upto the age of 14. This goal has been pursued by the country for nearly six decades through successive development plans. The last two decades have witnessed significant improvements in childrenà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s participation in schooling, accompanied by substantial increase in investments. The recent effort to raise resources for the sector through imposition of an education cess is major effort in that direction. Even though school education has traditionally remained a subject for action by State Governments, Government of India has, during the last two decades following the National Policy on Education à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ 1986, begun to play a leading role. This culminated in the launching of the national programme of Sarva Shiksha Abhiyan in 2001. Despite all these efforts, the final goal of providing quality education for all has eluded the country. 5. Urgency of reaching the goal has been heightened in recent years due to several national and international developments, including commitments made under the Dakar Framework for Action for providing quality Education for All by 2015  [ii]  , which not only covers primary education but also focus on literacy goals, gender equality and quality concerns.  [iii]  The Dakar Framework of Action listed the following six specific goals to be achieved by all countries. a). Expanding and improving comprehensive early childhood care and education, especially for the most vulnerable and disadvantaged children. b). Ensuring that by 2015 all children, particularly girls, children in difficult circumstances and those belonging to ethnic minorities, have access to and complete free and compulsory primary education of good quality. c). Ensuring that the learning needs of all young people and adults are met through equitable access to appropriate learning and life skills programmes. d). Achieving a 50 per cent improvement in levels of adult literary by 2015, especially for women, and equitable access to basic and continuing education for all adults. e). Eliminating gender disparities in primary and secondary education by 2005, and achieving gender equality in education by 2015, with a focus on ensuring girlsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ full and equal access to and achievement in basic education of good quality. f). Improving every aspect of the quality of education, and ensuring their excellence so that recognized and measurable learning outcomes are achieved by all, especially in literacy, numeracy and essential life skills. 6. The National Plan of Action for Education for All (2002) in India reflects this sense of urgency felt within the country by proposing to reach the targets much ahead of the international dateline. At the national level, the Constitutional Amendment in 2002 declaring education in the age group 6-14 which corresponds to the elementary education stage of schooling a fundamental right has brought the issue of universal elementary education (UEE) to the centre stage of public discourse. The country is in the process of drawing up the legislation for effective implementation of the right for translating the constitutional provision into reality. With the progress made in recent years the goal seems to be achievable by the international time frame of 2015. But this requires systematic assessment of the various goals the present exercise is one such effort. 7. Looking from different perspective institutions of higher learning and universities flourished in India well before the Common Era, and continued to deliver education into the Common Era. Secular Buddhist institutions cropped up along with monasteries. These institutions imparted practical education, e.g. medicine. A number of urban learning centres became increasingly visible from the period between 200 BCE to 400 CE. The important urban centres of learning were Taxila and Nalanda, among others. These institutions systematically imparted knowledge and attracted a number of foreign students to study topics such as logic, grammar, medicine, metaphysics, arts and crafts. 8. With the arrival of the British Raj in India a class of Westernized elite was versed in the Western system of education which the British had introduced.  [iv]  This system soon became solidified in India as a number of primary, secondary, and tertiary centres for education cropped up during the colonial era. Between 1867 and 1941 the British increased the percentage of the population in Primary and Secondary Education from around 0.6% of the population in 1867 to over 3.5% of the population in 1941.  [v]  However this was much lower than the equivalent figures for Europe where in 1911 between 8 and 18% of the population were in Primary and Secondary education. Additionally literacy was also improved. In 1901 the literacy rate in India was only about 5% though by Independence it was nearly 20%.  [vi]   9. Following independence in 1947, Maulana Azad, Indias first education minister envisaged strong central government control over education throughout the country, with a uniform educational system. However, given the cultural and linguistic diversity of India, it was only the higher education dealing with science and technology that came under the jurisdiction of the central government. The government also held powers to make national policies for educational development and could regulate selected aspects of education throughout India. 10. The central government of India formulated the National Policy on Education (NPE) in 1986 and also reinforced the Programme of Action in 1986.  [vii]  The government initiated several measures the launching of DPEP (District Primary Education Programme) and SSA (Sarva Shiksha Abhiyan, Indias initiative for Education for All) and setting up of Navodaya Vidyalaya and other selective schools in every district, advances in female education, inter-disciplinary research and establishment of open universities. Indias NPE also contains the National System of Education, which ensures some uniformity while taking into account regional education needs. The NPE also stresses on higher spending on education, envisaging a budget of more than 6% of the Gross Domestic Product.  [viii]  While the need for wider reform in the primary and secondary sectors is recognized as an issue, the emphasis is also on the development of science and technology education infrastructure.

Stem Cells Essay -- essays research papers

Abstract 1. The object of this Paper is to provide an independent assessment of the Donaldson Committee's Recommendations in light of the most recent advances in stem cell research. 2. Stem cells should be defined by their ability to renew themselves and diversify into other cell types. 3. There are several readily accessible sources of stem cells. Strict criteria apply to the use of these sources in medical research. 4. Stem cells have wide potential application in medicine. "Adult" stem cells have already been used in the world's first recorded case of successful gene therapy "surgery". 5. The views expressed by the Donaldson Committee's on the limitations of "adult" stem cells are now defunct. 6. Unlike "embryonic" stem cells, "adult" stem cells have already been used extensively in the successful treatment of a range of degenerative diseases and conditions and have outstanding development potential. 7. The objections to the use of "adult" stem cells advanced by the National Institutes of Health in the U.S. have been overcome, according to the most up-to-date research. 8. "Adult" stem cells have now surpassed all other sources of stem cells in terms of widespread clinical application, safety, availability and potential. Introduction Following the publication of stem cell research: Medical Progress with Responsibility, the long-awaited Report of the Chief Medical Officer's Expert Advisory Group on Therapeutic Cloning (August 2000), a fierce debate has ensued over the Government's decision to "accept the Report's recommendations in full.† Focusing on the first Recommendation made by the Advisory Group (otherwise known as the Donaldson Committee) that: "Research using human embryos (whether created by in vitro fertilization or cell nuclear replacement) to increase understanding about human disease and disorders and their cell based treatments should be permitted, subject to the controls in the Human Fertilization and Embryology Act 1990." serious ethical objections have been raised to the proposal to deliberately create and clone human embryos for the purpose o... ...y evidence exists to prove that adult stem cells now meet all of the criteria set down by both the Donaldson Committee and the NIH in the U.S. Work Sited 1. Government Response to the Recommendations Made in the Chief Medical Officer's Expert Group Report: "stem cell research: Medical Progress with Responsibility", Department of Health, Crown Copyright, August 2000. 2. Stem cell research: Medical Progress with Responsibility, Department of Health, Crown Copyright, August 2000. 3. Stem Cell Research: Medical Progress with Responsibility, Department of Health, Crown Copyright, August 2000. 4. Congressional Testimony of David A. Prentice, Ph.D., http://www.stemcellresearch.org/prentice. htm, February 7, 2000. 5. "Gene Therapy of Severe Combined Immunodeficiency (SCID)-X1 Disease", Science 288, 669-672, April 28 2000. 6. N.B. It is these claims that form the backbone of the case in support of the cloning of human embryos for their stem cells. 7 stem cell research: Medical Progress with Responsibility, Department of Health, Crown Copyright, August 2000. 8.stem cell research: Medical Progress with Responsibility, Department of Health, Crown Copyright, August 2000.

Artificial Neural Network Based Rotor Reactance Control Essay

Abstract: Problem statement: The Rotor reactance control by inclusion of external capacitance in the rotor circuit has been in recent research for improving the performances of Wound Rotor Induction Motor (WRIM). The rotor capacitive reactance is adjusted such that for any desired load torque the efficiency of the WRIM is maximized. The rotor external capacitance can be controlled using dynamic capacitor in which the duty ratio is varied for emulating the capacitance value. This study presents a novel technique for tracking maximum efficiency point in the entire operating range of WRIM using Artificial Neural Network (ANN). The data for ANN training were obtained on a three phase WRIM with dynamic capacitor control and rotor short circuit at different speed and load torque values. Approach: A novel nueral network model based on back-propagation algorithm has been developed and trained for determining the maximum efficiency of the motor with no prior knowledge of the machine parameter s. The input variables to the ANN are stator current (Is), Speed (N) and Torque(Tm) and the output variable is duty ratio (D). Results: The target is set with a goal of 0.00001. The accuracy of the ANN model is measured using Mean Square Error (MSE) and R2 parameters. The result of R2 value of the proposed ANN model is 0.99980. Conclusion: The optimal duty ratio and corresponding optimal rotor capacitance for improving the performances of the motor are predicted for low, medium and full loads by using proposed ANN model. Key words: Artificial Neural Network (ANN), Wound Rotor Induction Motor (WRIM), Torque(Tm), Digital Signal Processor (DSP), rotor reactance control, corresponding optimal rotor INTRODUCTION It is known from the literatu... ...11. Neural network based new energy conservation scheme for three phase induction motor operating under varying load torques. IEEE Int. Conf. PACC’11, pp: 1-6. R. A. Jayabarathi and N. Devarajan, 2007. ANN Based DSPIC Controller for Reactive Power Compensation. American Journal of Applied Sciences, 4: 508-515. DOI: 10.3844/ajassp.2007.508.515. T. Benslimane, B. Chetate and R. Beguenane, 2006. Choice Of Input Data Type Of Artificial Neural Network To Detect Faults In Alternative Current Systems. American Journal of Applied Sciences, 3: 1979-1983. DOI: 10.3844/ajassp.2006.1979.1983. M. M. Krishan, L. Barazane and A. Khwaldeh, 2010. Using an Adaptative Fuzzy-Logic System to Optimize the Performances and the Reduction of Chattering Phenomenon in the Control of Induction Motor. American Journal of Applied Sciences, 7: 110-119. DOI: 10.3844/ajassp.2010.110.119.

Ted Bundy was a brutal serial killer Essay examples -- essays research

Works Cited â€Å"A Condemned Man’s Last Bequest†. People 6 February, 1989 p. 44-51. Gerdes, Louise. Serial Killers. San Diego: Greenhaven Press Inc.2000. Knappaman, Edward W. Great American Trials. Detroit: New England Publishing, Associates, Inc. 1994. Ted Bundy was a brutal serial killer. He was also very charming and handsome to the ladies, which made it easier to prey on them. He admitted to killing over twenty people just before his execution. Many families were relieved when he was finally executed. Ted Bundy thought of himself as very smart, because he was able to outsmart the authorities multiple times throughout the years of being a serial killer ( Gerdes 41). His victims of choice were young, college age, women ( Gerdes 128). He was in Colorado, on trial, for the brutal murder of a twenty-three year old woman. He used his intelligent mind to escape the prison. He went on and made his way to Florida for no apparent reason. He went to the Chi Omega House at Florida State University and unleashed his wrath on some of the students. He killed one student named Lisa Leavy. He also injured a couple other students severely. One and a half hours later, just after visiting the Chi Omega House, Ted killed another student just six blocks away. Later, the police were trying to pull him over for a minor traffic violation when he fled causing them to chase him. Shortly, they realized he was in a car stolen from near the Chi Omega House. Just days before he killed a twelve ye...

Review the changing perception in marketing planning Essay

Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Face book page or a Twitter account. Marketing, too many business people, is simply selling at a larger scale. The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the self interests of the business and the needs of the buyer. As the global economy settles into a new normal of consistent doubt, Marketing has an identity problem, a brand perception gap, maybe even a crisis of confidence. Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities and pitfalls that may thwart your marketing or help it succeed. How you blend the varied viewpoints can make your marketing stand out in the crowd and be well-suited to your products and services. The Four P’s Traditional marketing planning focuses on product, pricing, place and promotion. Planning that uses the four P’s starts with product considerations such as features, benefits, packaging and brand name that will make a product viable. Pricing issues must be decided with competition and profit in mind to properly position the item in the price-point hierarchy of similar products. Then the marketing plan must give details that will put the product in the right place, literally, for people to buy it. Only then can the plan deal with the types of promotions that will get the product attention in the marketplace. An example of the four P’s approach would be a company that creates a superior vacuum cleaner with a sleek design. Then the company prices that vacuum cleaner for the upscale market. The company finds luxury stores that will carry the vacuums, and then creates an ad campaign that is elegant and sophisticated for leisure  magazines that appeal to affluent people. Assess Main barriers in marketing planning? However there are some barriers in marketing planning; A strong marketing strategy and planning is essential and vital component for any organization. However, sometimes, there are certain barriers of marketing planning. For example, Lack of motivation of change: If stakeholders are demotivated and do not feel the need to overcome the threats or grab the emerging opportunities, it would be a main barriers to a good marketing plan. Overconfident with problems solution: Overconfident would cause a flawed or inappropriate solution for the problems. Failure of co-operation between management: Human resources and financial department are not willing to share resources and goals, manifestly the marketing effort will be impaired. Lack of knowledge and skills: Without proper knowledge and skills may lead to unrealistic plan and ideas. Source Cima official learning system How organization can overcome barriers? There are ten rules that can help to overcome the barriers of the marketing planning, which contains: Strategy before tactics Situate marketing within operations Shared values about marketing Structure around marketing Scan the environment thoroughly Summarize information on SWOT analysis Skills and knowledge Systematize the process Sequence objectives Style and culture Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-marketing-planning-marketing-essay.php Why marketing planning is essential in strategic planning process? Marketing plan provide information that enables stakeholders to measure the progress and highlighted the most appropriate marketing strategies. An effective marketing plan helps to increase product  sales and enhance company profit margins. There are several advantages of market plan, it contains: Focus on your target market Identifies consumers’ needs and wants Determines product demand Identifies potential customers Identifies competitor and analyze competitive advantage. Measurement for generating the daily cash operational activities and how to make profit. Manifestly, a good marketing plan will also benefit an organization with the analysis of how to achieve the company objectives and capability to create a new opportunities for organization. Therefore, it is essential in the strategic planning process for an organization. Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-marketing-planning-marketing-essay.php How ethical issues influence marketing planning? Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below. Market Research Some ethical problems in market research are the invasion of privacy and stereotyping. The latter occurs because any analysis of real populations needs to make approximations and place individuals into groups. However, if conducted irresponsibly, stereotyping can lead to a variety of ethically undesirable results. Ethics in Advertising and Promotion In the 1940s and 1950s, tobacco used to be advertised as promoting health. Today an advertiser who fails to tell the truth offends against morality in addition to the law. However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope. Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a  form of sexual harassment. Violence is an issue especially for children’s advertising and advertising likely to be seen by children. The advertising of certain products may strongly offend some people while being of interest to others. Examples include: feminine hygiene products as well as hemorrhoid and constipation medication. The advertising of condoms has become acceptable in the interests of AIDS-prevention, but are nevertheless seen by some as promoting promiscuity. Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics. In these ways ethics can impact on marketing planning for organizations its vary from country to country. Source https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/social-responsibility-ethics-in-marketing-16/ethics-in-marketing-102/issues-in-marketing-502-10770/ Analyze how these ethical issues can overcome? Adler and Bird suggested few strategies to enhance ethical behavior and avoid unethical behavior in organizations. They suggested that, firstly, top managerial should encourage ethical consciousness to their subordinates by providing support and care upon ethical practices. Secondly, it is recommended that top managerial level should focus on the institutionalization of ethical norms and practices that are incorporated into all organizational levels. Besides, organizations should provide an ethical training to strengthen and gain their employees’ personal ethical framework to ensure that it practice employees’ self-discipline and capable to make an ethical decisions in a difficult circumstances. Meanwhile, organizations should be avoiding these unethical issues happen in their institution: Product: Misleading product information, lack quality control and deliberately produce poor quality product, unfit product description. Price: Expensive price with a poor quality product Place: Different product price in different location Distribution: Control the product supply and increase the product selling price when out of stock. Source http://www.ukessays.com/essays/marketing/review-changing-perspectives-in-mark eting-planning-marketing-essay.php#ixzz3E8gDdF00

Marijuana legalization

White House, it is the most commonly used recreational drug in the United States. It has been proven to be less harmful than alcohol, which is currently legal; and prohibition caused a black market to arise leading to an increase in an organized criminal activity. The fght against those organizations is costing a great amount of money and was cause for the loss of many innocent. While there are strong arguments in support of prohibition there are stronger arguments in support of the legalization if marijuana than there are counterarguments to keep the substance illegal.When comparing the Alcohol Prohibition in the 1920s and compare hat situation with the current situation with the legal status of marihuana, we cans ee that a repetition of history is occurring. According to Douglas McVoy, at the beginning of prohibition, the consumption of alcohol fell, however eventually it increased again. Since the drug was illegal and only the black market could sell it, a significant amount of ta x revenue was removed and crime rates increased in addition to become more organized.Consumption, illicit production, and distribution grow exponentially; therefore courthouses and prison systems were exhausted from such an increase in crime due to illicit alcohol. Government spent great amount of money devoted to enforcement, in fact, the annual budget of the Bureau of Prohibition went from $4. 4 million to $13. 4 million during the 1920s, while the Coast Guard spending on Prohibition averaged over $13 million per year. (McVoy). This are some reasons that proved that alcohol prohibition was a failure to the United States.Comparing the alcohol with the cannabis prohibitions. Marijuana is the most used recreational drug in the United States, as reported by the White House (Marijuana). One could say that after a long term of prohibition, the consumption rates have increased. Like in the 1920s with alcohol, there is now a huge black market that sells marijuana and its essentially lead by organized criminal groups. According to Steve Nelson, Marijuana offenses accounted for 48. 3 percent of all drug arrests in 2012 (Nelson) and more than 80 percent of marijuana arrests are now for simple possession (Kilmer,etc. . United States government spends enormous amounts of money in the fght against drugs and the criminal groups grow more and more each day. Alcohol prohibition was considered a failure and, actually, we are experiencing some situations today that the United States taced in the 920s Since betore marihuana was prohibited, the drug was used in a medical way. It has been proven that cannabis used as a medicine can relieve chronic pain, which is cause by a significant number of pain- producing illnesses.Marijuana can assist many mental health problems, such as attention deficit disorder (ADD), post-traumatic stress disorder, obsessive-compulsive disorder, and depressions. It can also be used as an analgesic (painkiller) or an anti- inflammatory drug for autoimmun e diseases, diseases that arise when the body cannot create an appropriate immune response to substances or tissues present ormally on the body. Such diseases could be rheumatoid arthritis, complex sympathetic dystrophy, and so on (Bearman). California was the first state in the United States that legalized medical marijuana.One of the negative results of this legalization is the significant increase of individuals seeking treatment for marijuana abuse or dependence (Kilmer, etc. ). This could mean that there has been an increase in consumption. One interpretation of this phenomenon is that people which use marijuana as a recreational drug rather than a medical drug, seek treatment not to eal with a substance abuse but to manage a legal problem (Kilmer,etc. ). Even though marijuana can be used as a medical supplement, this does not mean it do not have secondary effects on human ‘s bodies.Marijuana can also get to be harmful. In fact, THC (The major component in cannabis that g ets you â€Å"high†) by binding to receptors in the basal ganglia and cerebellum can disrupt coordination and balance of the body. Therefore doing complicated tasks such as driving, participation in sports, or learning is affected. One of the long lasting effects cannabis can produce on you is psychotic disorder such as schizophrenia. This illness alters a person's ability to make good Judgments, understand reality, communicate or think clearly.Memory can also be affected by marijuana consumers, studies has proven that THC alters how information is processed in the hippocampus, a brain area responsible for memory information (National drug Institute). According to the National Institute on Drug Abuse, marijuana also affects your cardiovascular system. After a few minutes of inhaling marijuana smoke, the heart rate, which is normally between 70 to 80 beats per minute, may increase by 20 to 50 beats or even double in some cases. Mixing marihuana with other drugs can amplify thi s effect.This means that a person's risk of heart attack during the first hour after smoking is about four times his usual risk. (National Institute on Drug Abuse) Before legalizing and decriminalizing the use and possession of marijuana, a regulation system should be instituted, that, like Douglas Mcvay stated, should not be the same as systems used during the legalization of tobacco and alcohol. Those models of legalization taught the world and the United States a lesson of how not to regulate the use of these drugs (McVay).Cigarettes and alcohol advertising companies spend significant amounts of money to promote the use of their products which ultimately contributes to many health problems and eventually the death for many users. An example of a non-regulated drug after it was legalized was after the repeal of alcohol prohibition, where the death rate from liver cirrhosis increased dramatically (McVay). To prevent the abuse of marijuana, governments should build a system to regul ate its use. An important part of the system build for legalization according to RAND Corporation is the price the drug is going to have.

Communication Memo

|To: |Dana Donnley, Director of Employee Communication. | |From: |Rey, Employee Communication Manager. | |Date: |March, 8th 2013. | |Ref: |Confidential: Employee Communication Strategy | | |Proposal for the Whirlpool Corporation Employee | | |Wellness Program. | | | | . Background. Whirlpool Corporation (hereinafter the â€Å"Company†) is facing financial problems, and therefore has decided to lower the insurance benefits expenses of its employees. As stated in the Bain & Company’s memorandum dated February 28th 2013, there is a direct correlation between the amount of money spent by the Company on insurance benefits and their wellness. Not only that, but also having healthier employees boosts their productiveness.As a consequence, the Company has included within its Human Resources strategy to offer and persuade its employees (and their spouses) to get in the headquarters a free mini-physical test, denominated the Employee Wellness Program, whereby the height, weight, blood pressure, and vital signs of the employees are measured (the â€Å"EWP†). This means only a routine exam that tests various bodily functions and reflexes, giving as an aftermath a diagnostic of the employee’s general condition.As a result of such test several diseases can be detected in their early stages, giving the employee the advantage of an early treatment, and the company its savings on insurance benefits payments. Whirlpool Corporation is heavily Unionized as a consequence of a responsible leadership of its authorities. 2. Query. You have consulted me in order to draw and structure strategy that the Company should carry out in order to communicate the employees the aforementioned EWP. 3. Response:We propose a multistep strategy that takes fully advantage of the prestige of the Company’s Union, and involves it directly to inform and persuade employees to perform the medical test. Also, main concerns should be specifically addressed, such as the confi dential matter of the information, its propose, and the fact that taking the medical test is voluntary. 4. Foundations of the Response: From a Human Resources standpoint the EWP should be managed carefully to avoid that the employees (and the Union) get confused regarding the real intention of it. In general terms, the communication should be simple, forceful and straightforward.However, some issues should be specially addressed, in order to avoid confusions. These are: 1. The Test is Voluntary. It should be pointed out that the medical test is voluntary, since employees could otherwise interpret it as a coercive measure by the Company. 2. Scope and Benefits of the Test. The communication should also explain the scope of the test, so the employees are sure what to expect when they take it. Also its benefits should be mentioned. 3. Confidentiality of the Information. In spite of being arguments against it[1], I am convinced that this point should be specifically addressed in the comm unication.There should not be doubt about it within the workforce. Also, a mention to the Professional Secrecy legal obligation should be done to reinforce the Company’s commitment to respect it. Hence, the only person to get the result of the test is the employee itself (therefore the Company does not get the information). 4. Use and Propose of the Information. It should also be pointed out that the only purpose of making such medical test is to get a diagnostic of the employee’s general condition for his own benefit and use. . Meeting with the Union. I believe that the Union’s prestige within the vast majority of the employees should be taken advantage of. Therefore, Union leaders should be called for a meeting and deeply informed about the EWP. In such meeting, special emphasis should be given in order to highlight the medical benefits for the employees that the EWP could have. Also, the Company should argue therein, that the only purpose of the meeting is to inform the Union and address its doubts and concerns. 6. Role of the Union.Having performed an informative meeting with the Union, I assume that it will have a very active role informing employees without any request from the Company whatsoever. In fact, for many employees, the Union has more credibility than management. Hence, by involving the Union with the communication, it will be the primary source of calm for many of the employees. In addition, it could advise employees of any legal consequence of a misuse of such information by the Company, which would have strong costs for it (could be considered an abusive dismissal). 7. The Test is Free.This should be explicit within the communication. 8. Spouses of Employees. As stated above, the EWP also includes the spouses of employees. However, in the communication to be delivered, no reference should be made in such regard, since it could be interpreted as intrusive. Therefore, only for those who accept taking the test a verbal exte nsion of the invitation should be performed to their spouses. 9. Formality of the Communication. I advise you to communicate the EWP to the employees via e-mail, since by communicating it by a more formal mean would only give this issue more significance that it has. 10. Further Details.It also should be address specifically that if anyone has any doubt or wants further information about the medical test, should contact either someone at the Human Resources department or at the Union. 11. Other Factors Taken into Consideration. Intimate employee information and its use are of critical importance to maintain an excellent employee-employer relationship. Not only that, but also their productivity is at risk if the message is misunderstood or the information is misused. In that regard, the confidence that the Company has built over the years with its employees can be destroyed in days, if the situation is not managed properly.I remain at your disposal for any further information that yo u may deem necessary. Yours truly, Rey. Employee Communication Manager. ———————– [1] It could be argued that by specifically addressing that the information will remain confidential could provoke a concern on employees, that otherwise would not be concerned. Nevertheless, we doubt that this would be the situation in the majority of the cases. We are convinced that most of the employees would be concerned about the topic, if a commitment of the Company declaring that information confidential were not made.

Discuss the Means by Which Gastronomy

Principles of Gastronomy Topic: Discuss the means by which gastronomy can be understood as a tourism product. Introduction The emergence of gastronomic tourism is observed when a number of tourism organizations have incorporated gastronomy gastronomic elements into tourism as part of an marketing strategy, giving rise to the gastronomic tourism. (Hjalager and Richards, 2000). In first place, the essay is going to explain the respective concepts of gastronomy and tourism, following by description of gastronomic tourism with reference to the typology suggested by Hjalager AM (2002).Typical examples of tourism products with gastronomy focus range from food events, cooking class and workshops; food fairs featuring local products, visits to markets and producers, museums to souvenirs. In the later session there will be explanation on how gastronomy is understood as a tourism product, by fulfilling different motivations of tourists. Tourism and tourists motivation In a simple context, tour ism refers to traveling and visiting new destinations away from their usual place of residence.By definition, tourism product includes the total tourist experience that meet its expectations, including experience with housing, natural and cultural attractions, entertainment, transportation, catering. Tourists seek for travelling experience that fulfills their motivations. According to Fields (2002) and McIntosh RW, Goeldner CR & Ritchie, J. R. (1995) , , tourists’ motivation for traveling can be categorized into physical motivators, which include thrill seeking, escape from routine , sensory seeking, health concern.Also, there are cultural motivators, interpersonal motivators and status and prestige motivators. Gastronomy as a tourism product The study of gastronomy was first undertaken by Jean Anthelme Brillat-Savarin (1994). The word gastronomy is derived from Greek word gastros, meaning stomach, and gnomos, knowledge or law. According to Kivela J & Crotts JC, gastronomy is understood as the study of the relationship between food and culture. This includes the tasting, preparing, experiencing, experimenting and researching, discovering , understanding and even writing about food and wine .Embodying the idea of art of living, gastronomy has become an indispensable element in order to get to know the culture and lifestyle of a territory. Being regarded as a new trend in tourism, gastronomy can be understood as a tourism product by the means that it fulfill several tourists’ values and expectations: seeking knowledge and appreciation in food and beverage, understanding the culture and heritage of a place, searching for healthy lifestyle, experiencing authenticity or enjoying retreats from urban lifestyle, seeking for prestige and status, and lastly pursuing sustainability.Moreover, active promotions by marketers contribute to the understanding of gastronomy as a tourism product. The following sessions will explain the concepts in details. Gastrono my – enhancing knowledge and appreciation of food and beverage A formal dining experience in foreign countries is an example of gastronomy tourism product. Apart from the atmosphere and leisure experience enjoyed, formal meal experience provides tourists with the opportunity to learn local culture, such as exploring table manners and gain knowledge about local food.In particular, the differences in use of ingredients and methods of preparing, cooking, and preserving food between countries can be considered as authentic or traditional culture (Fields 2002). Therefore, displaying authentic, and local cultures is a way that gastronomy can be understood as a tourism product. Cooking classes in famous culinary destinations is another way in which tourists can explore deeper about the gastronomic world. Vacationing and cooking classes is increasing in popularity because tourists can learn to cook amazing food instead of merely tasting good food.Classic culinary destination includes Burgundy and Loire Valley in France . Furthermore, Biltmore Culinary Academy (2012) , at the Biltmore Hotel is a recreational  cooking School that has a dedicated learning area and fully equipped professional kitchen offering a variety of classes, workshops, team-building events. Special foreign cooking techniques can be acquired through the learning process. Such tourism experience is far reaching and bringing long lasting benefits to travellers. Understanding culture and heritage by gastronomic tourism product Fields 2002) pointed out that local food and beverages can be included amongst cultural motivators because when tourists are experiencing new local cuisines, they are also experiencing a new culture. Tasting local food can be one of the ways to understand and experience local culture. According Leigh (2000), there is a strong relationship between types of food consumed and certain locations. Types of food consumed varies among different locations . For example . it is nor mal for French to eat eat frogs and snails, horse in their meals; Arabs eat camel meat and drink camel milk while?Australian eat Kangaroo and Emu. Different places have very distinctive food cultures. Such differences serve as uniqueness of each location and provide reasons for tourists to travel away from home. Moreover, regional gastronomic routes contribute to the understanding of local culture and enhance of agricultural knowledge (Munster 1994). In Benelux, there are seasonal routes that reflect links between agricultural cycles and local food production such as asparagus route, a mussel route, a hops route and a gin route.Seasonality of these routes coincides with the main tourist season to cater their needs. As these routes showcase specific products of a particular location in particular season, gastronomy can be understood as tourism product by its relevance to agricultural knowledge. Gastronomy in searching for healthy lifestyle as a tourism product Gastronomy can be under stood as a tourism product through the emphasis on health concerns (Richards G, 2002). Tourists from the developed countries are increasingly cautious about their health.For example, some health farms offer food products which have positive impacts on health and physical condition; The ‘Mediterranean Diet’ in Greece and Italy, or the ‘Atlantic Diet’ in Portugal also emphasizes the health benefits of their food. Western tourists who are burdened by obesity or high cholesterol level are particularly attracted to pay a visit. Gastronomy can therefore be a tourism product by fulfilling tourists physical needs of improving health conditions.Experiencing authenticity or enjoying retreats from urban lifestyle In working farms, tourists can get a touch with simple and unsophisticated peasant food and beverage that is prepared with care and respect to tradition. The authentic experience is particularly treasurable for tourists who seek for retreats from tourists spo ts with extravagant decor and service. In a vineyard, tourists can participate in harvesting of grapes and fruits. These experience enable tourists, who are mainly city dwellers to try something new and enrich their personal experience.Gastronomy can be understood as a tourism product by allowing city dwellers to visit farmers’ market. Visitors can obtain country experience outside city and gain knowledge outside school textbooks. For example, interactive farm experiences offered in Collingwood Children’s Farm (2012) include fun activities such as bottle-feeding lambs, milking the cow. Trained staff will teach visitors how to approach and handle farm animals correctly. The Farmers’ market also brings about real and fresh produce from over 70 farmers in the region.Products such as seasonal fruit, regional olive oil, smoked meat & fish, artisan cheeses, home made condiments, and artisan cheeses are examples. A wine tour experience in the relaxing suburb is also po pular gastronomic tourist activity. Wine tours typically include session of wine tasting, with adorable cheese or chocolate. Visitors can also walk through a heritage trail from the picturesque vineyards to the historic settlement; tourists can also meet the winemaker who will share their experience in winemaking process, and have a gourmet lunch experience paired with high quality wines ( Wyndham Estate 2012 ) .Gastronomy as a tourism product to express prestige and status One of the motivators for tourism is seeking of status and prestige. Gastronomy can be understood as a tourism product as it fulfills requirement in this aspect. According to Fields (2002) , eating nice food in a luxury place or attending special occasions can be regarded as a means to be distinguished from others. Moreover, tourist can express their prestige by tasting unique local food.Reynolds (2002) further pointed out that eating food in a nice restaurant and being seen to eat there can be considered as a to ol of drawing status distinctions. Gastronomy in form of souvenirs can also be tourism product that fulfills ones’ motivation of seeking prestige. Distinctive food and beverage products that is not available at home place are popular among tourist. Examples are authentic ingredients, designer glassware, porcelain, cutlery, and kitchen gadgets souvenirs, which can highlight the local culture of a place.Souvenirs can serve as a status symbol that allows tourists to share their prestigious and unique memories with family and friends. Large-scale events such as food and wine festivals are the most popular tourism product in gastronomy context. For example, the Food Network South Beach Wine & Food Festival presented by FOOD & WINE is a national, star-studded, four-day destination annual event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities (SOBEFEST 2012).Tourists can have a chance to meet the culinary celebri ties such as Bobby Flay, Emeril Lagasse, Rachel Ray and so on. Events such as tribute dinner are rare opportunity for tourists to have a touch with featured dishes of some of the world’s most renowned chefs. Moreover, smartest designer cafes and restaurants that serve innovative menus and offer equally chic service are equally attractive to tourists who enjoy indulging themselves in trendy foods and wines. The Fat Duck restaurant in England is an excellent example.The restaurant is known for its menu of unusual dishes, created following the principles of molecular gastronomy including egg and bacon ice cream. Luxurious food and wine styles and cuisines with the extravagant uses of ingredients often form a part of their image and prestige Gastronomy as a tourism product by achieving sustainability With the emphasis on achieving sustainability, gastronomy can be understood as tourism products that boost the economies and reputation of a destination.For instance, as supported by FEHGRA, a gastronomic association in Argentina, a great diversity of high-end culinary offerings can be found throughout the country that use creative regional ingredients of the highest ancestral grains and tubers in the north and meat and dairy in the center. By using local ingredients, the place of origin and production of each ingredient are respected instead of travelling ingredients from a long way. Tourists’ destinations are also given a boost through their cuisine, as people travel to consume these excellent foods searching for balanced and healthy dishes with least possible wastage in heir preparation. * Marketing promotions to merge gastronomy with tourism product Apart from linking gastronomic experiences to tourist needs, active promotion and marketing strategies of tourism organizations is equally important. With more promotions tactics, gastronomy is much easier to be understood as a tourism product. According to the World Tourism Organization (2012), common ma rketing techniques used are organized events , and print brochures or websites. A sound illustration will be the Prove Portugal programme (2010) held in Portugal. It aims to communicate the national brand through the recognition of Portuguese cuisine.A website dedicated to Portuguese food and wine is established along with other communication tactics to further promote International culinary tours, books, training in the Schools of Hospitality and Tourism, and the fundamentals of Portuguese regional cuisine and chefs. Great efforts are put to make the place a strong- branded culinary destination for tourists. Conclusion In a nutshell, the rocketed development of gastronomy tourism proves that food is no longer a basic necessities for human, but a cultural element that associated with leisure and relaxation.Gastronomy can be understood as a tourism product in many ways such as food events, cooking class and workshops; food fairs featuring local products, visits to markets and produce rs, museums to souvenirs. Its vital role in tourism is further enhanced through the promotions and marketing efforts by tourism organizations. By fulfilling different motivations of tourists, namely in physical, cultural, experimental and prestigious level, gastronomy is understood as a tourism product. Reference: 1) Brillat JA ,1994). The physiology of taste (A. Drayton, Trans. ).Harmondsworth, UK: Penguin 2) Chaney, Stephen; Ryan, Chris Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism International Journal of Hospitality Management , Volume 31 ,no 2 3) Collingwood Children’s Farm, ; http://www. farm. org. au/; 4) FEHGRA ;http://www. fehgra. org. ar/; 5) Fields, K. (2002) Demand for the gastronomy tourism product: Motivational factors. In A. Hjalager and G. Richards (eds. ), Tourism and Gastronomy (pp. 37–50). London: Routledge. 6) G Richards, AM Hjalager, G Richards 2002 Greg Richards,Gastronomy: an essential ingredient i n tourism production and consumption, Tourism and gastronomy, 2002 London and New York 7) Hjalager, A. -M. (2002). A typology of gastronomy tourism. In A. -M. Hjalager ; G. Richards (Eds. ), Tourism and gastronomy (pp. 21-35). London: Routledge. 8) Jaksa Kivela and John C. Crotts 2006 Tourism and Gastronomy: Gastronomy's Influence on How Tourists Experience a Destination Journal of Hospitality & Tourism Research 30: 354 9) L James Leigh 2000, Implications of Universal and Parochial Behavior for Intercultural Communication, Journal of Intercultural Communication, No 4 10) Long, L.M. (Ed. ). (2004). Culinary tourism. Lexington: University Press of Kentucky. Mennel, S. , Murcott, A. , & van Otterloo, A. H. (1992). The sociology of food: Eating, diet and culture. London: Sage. 11) McIntosh RW, Goeldner CR & Ritchie, J. R. (1995). Tourism principles, Practices, philosophies, (7th ed. ), New York: Wiley. 12) Reynolds, G. (2002). Gastronomy: An essential ingredient in tourism production an d consumption? , In A. Hjalager & G. Richards (eds. ), Tourism and Gastronomy (pp. 3–20). London: Routledge. 3) The Food Network South Beach Wine & Food Festival 14) Stephen L. J. Smith ,1994 ,The tourism product, Annals of Tourism ResearchVolume 21, Issue 3, Pages 582–595 15) The Biltmore Culinary Academy 16) Wolf, E. (2002). Culinary tourism: A tasty economic proposition. Retrieved July 12, 17) 2004, from http://www. culinarytourism. org 18) Wyndham Estate 2012 19) World Tourism Organization (2012), Global Report on Food Tourism, UNWTO, Madrid

Marketing Plan for RedBull Chewing Gum Research Proposal

Marketing Plan for RedBull Chewing Gum - Research Proposal Example So the company will follow a strategic marketing plan for advertisement and to reach to the target audience. They will show the products in print and television advertisement. The detailed plan has covered everything like POS to competitive environment. If we talk about the brand awareness of Red Bull, then it is interesting to know that it is a very lucrative energy drink which is very famous all around the world. Red Bull is at number 2 in the market of energy drinks and is continuously trying to become the leader, that's the major reason behind introducing the Red Bull Chewing gum. As its really important to reach the target markets with appropriate levels of frequency and credibility. We will use both push or pull strategy or exclusive distribution in some conditions. Usually the well known brands are successful of developing a pull strategy with their loyal customers. So if we face any sort of constraint then we will ask our distributors to use exclusive distribution strategy to sell the chewing gum; so that the consumer might want to break the suspense, 'why is it only available in few outlets'. The product is placed in the outlet and the shop is using the brand equityto develop his reliability of the shop name and is also associating with an existing brand name to introduce a new product orproduct line will also attract the target audience. Red-Bull... Situation Analysis If we talk about the brand awareness of Red Bull, then it is interesting to know that it is a very lucrative energy drink which is very famous all around the world. Red Bull is at number 2 in the market of energy drinks and is continuously trying to become the leader, that's the major reason behind introducing the Red Bull Chewing gum. As its really important to reach the target markets with appropriate levels of frequency and credibility. We will use both push or pull strategy or exclusive distribution in some conditions. Usually the well known brands are successful of developing a pull strategy with their loyal customers. So if we face any sort of constraint then we will ask our distributors to use exclusive distribution strategy to sell the chewing gum; so that the consumer might want to break the suspense, 'why is it only available in few outlets'. The market of Red Bull drink is already has good stead so the chewing gum with the same effect will be a total suspense in the consumers of the drink, leaving no doubt that they will buy it. The product is placed in the outlet and the shop is using the brand equityto develop his reliability of the shop name and is also associating with an existing brand name to introduce a new product orproduct line will also attract the target audience. PESTLE Analysis Political: Red-Bull is a well known product in UK. There will be no political restriction against a really similar product. This product will be a really innovative product as there is no chewing gum with the energy boost. Economics: Red Bull chewing gum is a extension of lucrative red bull energy drink. There are no particular expends that will make this extensive project.New employees will be hiring for this product

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Project Finance - Assignment Example Unlike project finance which is considered a non-recourse option, the conventional source of funding for long term investments greatly depended on cash flows. Primarily, the classic lending principally depended on the credit rating of the borrower, since the company assets were used as security for the lending. However, due to the size of the project finance operation, the balance sheets of the participating company may be overshadowed, considering the possible lack of credit history by the special purpose vehicle that acts as the borrowing entity. Additionally, project financing has increasingly been used to fund investments as a non-recourse alternative because for an individual project, the debtor’s liabilities will not be remedied using the project sponsor’s assets. Instead of relying on the creditworthiness of the project sponsor, credit assessment is based on the expected cash flows of the project. The project sponsor is therefore relieved from any interest paymen ts or liability associated with servicing of the project. Similarly, a limited recourse in project financing implies that certain responsibilities and obligations of the project sponsor are incapacitated. ... Although the US corporations recorded a lower use of project finance compared to the foreign counterparts, the $34 billion investment in 2004 surpassed the $25 billion that was invested in new businesses by venture capitalists, and was half the $73 billion raised by stock listed companies via IPOs. From the study, project financed corporation investments were only 19% of the US corporations while 53% of international firms were project financed. Therefore, project finance has a 50% chance, and growing, over traditional corporate finance. The major short-comings of project finance First, the numerous participants involved in project financing have each a specific interest in mind. The complexity of the transactions results in conflicts of interest during risk diversification; lengthy negotiations and escalating costs for compensating parties that have accepted risks. Secondly, higher prices result because of the limited channels of enhancing credit risk to acceptable levels by banks. Consequently, increases in costs for due diligence services by consultants, engineers and lawyers are impacted by the increases in cost of credit. Thirdly, the complexity of the transaction structure and the lengthy documentation causes an increase in the interest on project financings channeled to a project sponsor compared to direct loans of equal magnitude. These costs accrue from the time spent during the evaluation of the project and documentation by the technical experts, lenders and lawyers employed by the project sponsor; cost of insurance cover against country risk; costs of employing technical professionals to oversee the project and adherence to the financing agreement; and costs of compensating lenders and third parties for accepting risk. The fourth disadvantage of project

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Business Plan Implementation - Personal Statement Example Coral Reef Adventures will dive seven days each week and visit a variety of dive sites each day. With over 25 unique dive sites available off the coast of Palm Beach, divers will experience a truly remarkable diving experience. The Coral Reef will operate from a beautiful 38’ Canaveral Custom Boat or equivalent docked at the Riverian Beach Marina. The boat will be well equipped with a professional captain and crew to serve its guests. There will be a Certified Dive Masters on every trip, oxygen and Nitrox fills on board, complimentary soft drinks and snacks and a fresh water rinse area for all to enjoy. Coral Reef Adventures, Inc. will accommodate up to 25-30 customers at a time. The boat will be equipped with 9 well trained staff and state of the art equipment, to make each trip a safe and enjoyable adventure. The company’s mission will be to deliver a variety of programs and packages that appeal to all skill levels. It provides maximum frequencies and options to guests and demonstrates abilities to showcase best dive charter with the best service and safety conscience crew the Florida â€Å"Gold Coast† has to offer. Finally, it endeavors to provide extra value added amenities, the competition does not offer to all guests. My goal is to engender a business that performs at a consistent profitable level, and as my four Sons finish their educational careers, it is my intention to integrate each one into different functions of the business. I would like the company to have acquired 25 new boats from the current single boat in the next 10 years, and grow by an average of $ 2million per year in revenue. I will need to impart teamwork, good communication, reliability and responsiveness to my team. Besides, I will recruit those who have a passion for diving and have shown credible track record in doing honest and ethical business. I will also motivate my employees by reviewing their monthly paychecks upwards. The new technology and social

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Holy Orders Research Paper Example | Topics and Well Written Essays - 3250 words

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